We Enable You To Be Competitive in Google
Having a well designed website is not the only necessary aspect of being successful online. We can help guide you in the development of keyword targeted content, which will help search engine crawlers better recognize the products and services you offer.
Ranking high in Search Engine Result Pages (SERPs) allows businesses to gain customers and leads naturally. Think of your website as a 24/7 sales rep who never goes to sleep. Your customers can access your website at all hours of the day and you benefit from free, unsolicited, highly targeted traffic that’s ready to buy.
Local SEO is important for localized businesses. For example, “dry cleaners in Summerlin”. We can help improve your website’s local rankings inexpensively through a combination of on-page and off-page optimizations and the use of third party Yellow Page style directories. Top placement is critical to the success of almost any website. If your website is not on the first page of the results for your target keywords, your site will go unseen by potential customers.
We provide local SEO services for businesses in and around Las Vegas. We proudly showcase our family of customers, their success stories, and their testimonials to help you make the right decision when choosing a SEO firm.
Time Honored White Hat SEO
Our time-honored Search Engine Optimization process will help your website rank high for the targeted keyword phrases of your choice. We customize your website design to be Search Engine Optimized using proper, white hat, SEO methods and techniques. Title elements, alt tags, link title tags, link anchors and meta data tags are all examples of on-page optimization we use. robots.txt coding, keywords suggestions, description research and suggestions (sometimes based on your website’s competition) and local search marketing are additional examples of what we do going beyond basic on-page and off-page search engine optimization.
Did you know when your website goes live, it is not guaranteed inclusion into Google, Yahoo or Bing. It is up to you, the website owner, to make search engines aware that your website exists and to maintain and update your website’s content to reach top placement. Las Vegas Website Design’s exclusive Search Engine Optimization services do just that for you. To get started, request a quote today.
Important Items for Proper SEO
Paid vs. Organic Search Results
Paid search results, commonly referred to as Pay-Per-Click (PPC) are very different than organic search results. Paid results are displayed along the top and along the right side of Search Engines Result Pages. Most paid search results are labeled by a “Sponsored” heading or a light yellow background color.
Organic search results are the results appearing directly below PPC results and are the more cost-effective alternative to PPC search results. Although businesses can benefit from PPC results, it often times turns into a situation where you are paying for unnecessary, non-targeted or fraudulent (click fraud) traffic. Consider the following, if your competitors know you are paying for PPC advertisements, what is not to keep them from clicking on your ads? What is to stop them from driving up your advertising costs and maxing out your daily budget limit resulting in zero ads displaying to legitimate customers?
We typically recommend an organic search campaign to clients who are new to the SEO world as it is a more cost effective strategy. Only in some rare circumstances is a paid search campaign optimal. Organic search campaigns allow for a cost-effective, long term solution to ranking in high search engines and deliver higher targeted traffic. Although the process does take longer than paid campaigns, the average client realizes great results within 4 to 6 months. Yes, some clients can rank in Google in as little as 1 to 2 weeks, however, the vast majority see initial rankings and gains in rankings within the 4 to 6 month time period. Unfortunately, the time period is out of our control and completely in Google’s. No SEO firm, no matter what they tell you, can guarantee results or a time frame.