Mega menus, the next trend in web design, are huge menus consisting of a list of categories and subcategories that covers most of the page. These are usually seen on large sites, like eBay – which is known to sell almost anything. This kind of solution makes navigation simple, though the catalog structure is complex. Mega-menus do not occupy too much space, so it is an important consideration for a site with several categories.
Another important tip is to display the final cost on the shopping cart page or product page. For a customer, nothing can be more outrageous than to find out about the extra delivery charges only on the last phase. This will instantly put him/her off. It may be best to set a single delivery rate for a particular area or offer free delivery. Just make sure to do the necessary computations to set up the right format. If this is not feasible, add the delivery cost computation on the product page to automatically calculate the price based on customer location.
In a particular situation where the eCommerce market – which becomes more competitive each day – grows steadily, SEO is a major key to success. Design may also have something to do with SEO. For instance, search engines prefer correct HTML coding that makes good use of heading tags H (in position where they have to be used).
Stand Apart from your Competition
The design of your eCommerce site should at least be original and unique in a number of elements. It is difficult to come up with something entirely different. However, if your site does not look distinct in any of its features, it will easily get lost among the competition. The unique aspect of your online store is the first thing that a customer recalls.
Certainly, an online garden tool store will not likely draw a multitude of fans in social media. Nonetheless, you should not ignore this option – at least for SEO purposes. It is not easy to place social media icons on the site. This would not get too much attention (as sliding buttons would do on several blogs). However, they should be visible to customers. When a user just grabs a creative description or nice picture to his news feed, even if he has not liked your site, you will benefit from it by letting more people discover about your store.
Quick Product Overview
This convenient feature gives the customer a chance to quickly go over the catalog and focus on the products he likes. With a quick overview, customers can look at the product while staying on the category page. It is also considered as quick overview when the user sees the same product page, yet in a light box and darker background, but not in the other tab. However, it is best to complete the box with something between the product card and the site’s full product page.