“Would you change anything on my website?” is a question I hear often from Las Vegas business owners, and it is a good one, because it is hard to judge a site you look at every day. You see it every day, so you stop seeing it. Here is the ten-minute check I run before I answer that question for anyone. You can do it yourself, right now, on your phone, and you will know whether your site needs a tune-up, a content rewrite, or a fresh start.

Does my homepage say what I do in the first five seconds?

Open your homepage on your phone and read only what shows before you scroll. If a stranger could not tell what you do, where you do it, and how to reach you from that one screen, that is the first fix. “Welcome to our website” and a stock photo of a handshake tell a visitor nothing.

A strong headline names the service and the place: “Commercial HVAC repair across Henderson and the southwest valley” tells a visitor far more than “Quality you can trust.” It also gives Google and AI assistants a sentence they can actually quote when someone asks who does that work near them.

Can a customer call me with one tap?

Tap your phone number. If it does not start a call, or if you have to hunt for it, you are making it harder for customers to reach you than it needs to be. The number belongs at the top of every page, tappable, and repeated near the bottom of each page where people finish reading.

While you are there, check the contact form. Fill it out yourself and see whether the message actually reaches you, and how long it takes. I find broken contact forms on owner websites more often than you would believe, and the owner usually has no idea, because a silent form looks exactly like a slow month.

Does my site show proof that I am real and good at this?

Customers are cautious about who they hire, and for good reason. Before they call, they look for evidence: photos of your actual work and team, reviews from real local customers, years in business, and any license, insurance, or certification your trade carries. If your site has none of that, it reads like a business that might not exist next month.

Some trades have legal requirements here too. Nevada contractors, for example, must show their license number on their advertising, websites included; my Nevada contractor website guide explains it.

Does my site name the parts of the valley I actually serve?

This is the most common gap I see, and the easiest to fix. Plenty of people search for help in their own part of town, and if your site never names that area, you give Google and AI assistants no reason to match you to those searches. If you serve Summerlin, North Las Vegas, or Henderson, your site should say so in plain sentences, ideally with a page or section that speaks to each area you want work from. A site that only says “Las Vegas” competes with everyone in the city for the broadest search there is.

How fast does my site load on a phone?

Load your site on cellular data, not office Wi-Fi. If you find yourself waiting on a blank screen, your customers are waiting too, and some of them will hit the back button and call someone else. Slow sites are usually caused by oversized photos, too many plugins, or cheap hosting, and all three are fixable without starting over.

Does my site answer the questions customers ask before they call?

Think about the last ten phone calls you got. What did people ask first? How much does it cost, how soon can you come, do you work in my area, are you licensed. Your website should answer those questions before the phone rings. A page that gives honest starting prices and a clear process filters out bad-fit callers and makes good-fit ones more confident.

This matters more than it used to, because AI assistants like ChatGPT now answer “who should I hire” questions by reading websites. On my own site I watch those assistants read my pages constantly, and real customers have reached me straight from a ChatGPT recommendation. Pages that answer real questions in plain language are the pages those tools can quote.

Is my site up to date and secure?

Look at the footer. A copyright year from 2019 tells visitors nobody is home. Check that your address starts with https and that the browser never shows a “Not secure” warning, and if your site runs on WordPress, find out when it was last updated. An unmaintained WordPress site is an easy target, because outdated plugins and themes are one of the most common ways sites get broken into. If you are not sure who even has the keys to your site and domain, read my guide on taking back control of your website first.

How do I score the results?

Zero to two problems: you have a solid site. Fix the specific items and keep going.
Three to five problems: if they are mostly about words, photos, and missing local pages, this is usually a rewrite and tune-up, not a rebuild. If they include phones, speed, and access, read the next item.
Six or more, or failures on phones, speed, and access together: it is time to compare fixing against starting fresh. My guide on whether to fix your website or start over walks through that call.

A content and homepage overhaul is priced on its scope once I have seen the site. For comparison, new custom sites start at $1,500 plus $30 per month, Pro Business with local SEO is $2,500 plus $200 per month, and larger custom or ecommerce builds typically run $2,500 to $15,000. Everything is laid out on my pricing page.

Can you look at my site and tell me what you would change?

Yes. Send me your web address through the quote form with a note that you want a second opinion, and I will tell you honestly what I would change, including when the answer is “leave it alone.” I have been building websites for businesses across the Las Vegas valley since 2005, and you will hear from me, not a sales team. Prefer to talk it through? Call (702) 608-0002. I reply within one business day.

Is My Website Good Enough? A 10-Minute Self-Check for Las Vegas Business Owners