Nowadays, businesses should not merely rely on their website. Their online presence should extend to Facebook and Twitter. It is about time to take advantage of these social media marketing sites. If your business does not have an account on any of these sites, it is time to join them and boost your sales. Otherwise, you face the risk of falling behind competition.
If you are not yet convinced, take a look at the reasons why social media marketing should be on top of your to-do list:
You are able to closely view your target market
One of the reasons why marketing with Facebook and Twitter are so cool is the interaction with your customers. You get to read their tweets as well as their status updates. This way, you get to know more about their everyday lives and as a result, tailor your marketing strategy to fit their needs.
It’s easier to respond to problems
You would certainly want to know if there are any problems with your products/services. The feedback you receive via social media marketing will let you know if there are any issues. Thereafter, you can solve them immediately. Studies reveal that customers appreciate companies that immediately respond to their complaints. Also, they rant when companies do not take the time to solve the issues.
You are aware that your competitors are active on Facebook and Twitter
Being an early bird always has its advantages and so, the sooner you sign up with Facebook and Twitter, the faster to get numerous followers and fans. You wouldn’t want competition to overtake you since it is not only harder, but costlier to catch up with them than to get into the game early. The truth is, your competition may already have started to market their products/services on Facebook, Twiter and LinkedIn.
This will allow you to boost your sells. If you stay close to your customer base, it is more likely for them to buy from you when the products you sell meet their needs. Aside from keeping the name of your company in front of prospective buyers, social media marketing also gives you an opportunity to offer incentives to purchase from you. When you try to tweet or post coupon codes to your Facebook and Twitter followers, which are referred to as “Tweeps”, you will be surprised to know the number of people that purchase using the code.
You will discover customers that you did not know existed
When you follow certain keywords in Twitter, you will bump into people who are searching for the products you are selling then lead them to your website. It is great to use Twitter for marketing and let people who are looking for your products know how to buy them from your site.
Customers you probably did not know existed will purchase from your online store
When marketing with Facebook, it would help to join multiple groups that are associated with your industry, products and customer base. If you post links in these groups, customers will be encouraged to visit your site. So, it is best to post a link immediately. After two weeks, this may turn into a sale.