Web design best practices continue to develop gradually and so, those that worked last year may no longer be relevant today. Companies that consider their website as their digital real estate cannot just ignore this.
In the past, it was enough for businesses to have an online presence in order to survive. However, the trend in consumer behavior changes from time to time, therefore businesses have to get ahead of the competition. This way, they will not miss the chance to engage with their target customers online. A well-designed website is among the most important tools to interact with customers.
Purposeful Landing Page
No one should take landing pages for granted. According to the best web design practices, landing pages should be designed for the purpose of letting visitors engage in the manner desired.
There are different types of landing pages, and each type depends on the nature of business and industry. Some can persuade visitors to purchase products/services. Others encourage them to provide their contact details in exchange of a blog, newsletter or eBook, and these practices are effective since these are what visitors expect.
As a tip, it is best to create a simple landing page by making it clean, focused and without anything overwhelming that could distract visitors.
Optimised CTA Buttons
Websites should be easy to navigate and read. Making visitors scroll or search for information is not at all a good practice. Visitors should have a great user experience. If a visitor does not feel comfortable going across a website, then a prospective lead may have been lost.
There is tough competition online, and the Internet is full of websites, content and businesses. Competitors are only a click away. Therefore, it is critical to let the users be engaged and interested in the business. In this regard, the website design process should have actionable buttons known as Call-to-Action (or CTAs) on top of the fold.
Responsive Web Design
Online best practices around the world say that it is a must to have responsive web design. Businesses should never assume the kind of device being used by customers in accessing their website. This can be a smartphone, tablet or desktop. The way a visitor
experiences a website depends a lot on the type of device, and its screen size. This makes responsive web design a very important aspect.
Best web design practices stress the importance of a business’s presence on social media. The website is not the only digital marketing tool, but rather the epicenter in which other tools need to be built. Statistics reveal the millions of active users on Facebook, Twitter, Instagram and LinkedIn, so it is important for a business to have a presence on the mentioned social platforms to make sure of the brand’s visibility, as well as create easy touch points for customers to ultimately boost affinity.
Social media is one such element and in the digital era of today, the audience expects fast, easy seamless interconnection between a website and social media platforms. Adding social media links on a site can help viewers navigate fast on social media profiles so they can learn more about a business and brand.
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