MJM Design’s web design blog. Featuring articles and information about web design and web development.

How a Great Website Helps Las Vegas Businesses Get More Customers

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Known for world-class entertainment and business competition, standing out online is critical. A high-quality website is your best marketing tool, working for you 24/7 to attract, inform, and convert visitors into paying customers.

Here’s how great website design makes a difference:

First impressions count
Visitors judge your business in seconds. A clean, professional design builds trust instantly.

Better user experience
If users can find what they’re looking for quickly and easily, they’re more likely to take action—whether it’s calling, booking, or buying.

Improved SEO and visibility
Search engines reward fast, mobile-friendly, well-structured websites. This means more organic traffic from people actively looking for your services.

Conversion-focused layout
Strategic use of headlines, calls to action, and lead forms guide visitors toward becoming customers.

Reflects your brand
Your website should match your brand’s tone, personality, and professionalism. An outdated or generic site sends the wrong message.

A great website pays for itself by generating consistent leads and building credibility. In Las Vegas, where every impression matters, make sure your website is doing the heavy lifting for your business.

Ready to get started? Request a free quote today.

Las Vegas SEO Tips: How to Get Found on Google Without Paying for Ads

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In Las Vegas, your business needs visibility to compete. While paid ads can help, they aren’t the only way to get found. Search engine optimization (SEO) can drive consistent, long-term traffic to your site without ongoing ad spend.

Here are a few essential SEO tips for Las Vegas businesses:

1. Optimize your Google Business Profile
Make sure your profile is complete with accurate business info, services, hours, and photos. Ask happy customers to leave reviews.

2. Use local keywords
Include location-specific phrases in your website copy, like “plumber in Las Vegas” or “Las Vegas boutique hotel.”

3. Focus on mobile-friendly design
Google favors responsive sites in search results. If your website isn’t mobile-optimized, your rankings will suffer.

4. Create valuable content
Publish helpful blog posts, FAQs, or service pages that answer your customers’ most common questions.

5. Build local citations
Submit your business to Las Vegas directories like Yelp, Yellow Pages, and niche-specific sites.

SEO takes time, but it’s one of the most effective ways to build visibility and credibility. If you’re not ranking well, your competitors are getting the clicks.

Ask about our SEO-optimized web design packages or request a free SEO audit.

What Does a Website Cost in Las Vegas?

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One of the most common questions small business owners ask is: How much does a website cost in Las Vegas? The answer depends on your goals, functionality needs, and design preferences. Here’s a breakdown to help you plan your investment.

Basic Website: $1,500 to $2,500
Ideal for startups and small businesses with limited content and simple service offerings. Includes a clean design, mobile optimization, and contact form.

Business Website: $2,500 to $5,000
Perfect for growing businesses that need multiple pages, custom visuals, integrations (like booking or lead forms), and local SEO setup.

Advanced/Custom Website: $5,000 and up
For businesses that require e-commerce, membership systems, or more advanced functionality. These sites are tailored to unique workflows and customer experiences.

Factors that influence pricing include:

  • Total number of pages
  • Design complexity
  • Custom features or integrations
  • Content creation (copywriting, images, video)
  • Ongoing maintenance or SEO packages

Avoid cheap, template-based solutions that limit your flexibility and hurt your brand image. A professionally built website is an investment that pays off over time with higher traffic, leads, and customer trust.

Request a free, itemized quote to find out what your website would cost based on your needs.

7 Signs It’s Time to Redesign Your Website

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Las Vegas businesses evolve quickly, and your website needs to keep up. An outdated or underperforming website could be costing you leads, visibility, and credibility. If any of the signs below sound familiar, it may be time to consider a redesign.

  1. Your website isn’t mobile-friendly. If visitors can’t easily browse on their phones, they’ll leave.
  2. It loads too slowly. Speed is crucial. If your site takes more than 3 seconds to load, you’re losing traffic.
  3. It looks outdated. Your website should reflect your brand today, not five years ago.
  4. Your business has changed. If your services, team, or target audience has evolved, your website should too.
  5. You’re not getting any leads or inquiries. A site that doesn’t convert visitors is failing its purpose.
  6. It’s hard to update. If making changes to content or images is a struggle, you’re working with outdated tools.
  7. You have low search visibility. If you’re buried on page 5 of Google, your site needs SEO help.

In a competitive market like Las Vegas, an ineffective website can cost you business. A redesign is a smart investment to boost traffic, conversions, and customer trust.

Reach out for a free evaluation and redesign quote.

Why Every Small Business in Las Vegas Needs a Professional Website

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In a city like Las Vegas where competition is fierce and attention spans are short, having a professional website is essential for any small business that wants to succeed. Your website is often the first impression a customer has of your brand. Whether you’re running a local service company, retail shop, restaurant, or professional office, your online presence can either attract or repel potential clients.

Many business owners rely on social media or outdated templates to showcase their business online, but those options often fall short. A custom website builds trust, presents your brand professionally, and gives you complete control over the customer experience.

Benefits of hiring a professional web designer include:

  • A custom design tailored to your brand and audience
  • Mobile responsiveness and fast loading speed
  • Better rankings in search engine results
  • A clear path for visitors to become leads or customers

Working with a local Las Vegas web designer ensures that your content, messaging, and visuals align with the unique needs of your market. Don’t let an outdated or poorly built website turn customers away. A professionally designed site sets you apart in a city where standing out matters.

Request a free quote today to learn how a new website can transform your business.

5 Mistakes most eCommerce stores make on a regular basis

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1. Not Adding Schema Markup For Local Stores

Covid-19 has changed the dynamics of the eCommerce industry, with more local stores using the internet and adopting digital marketing. For this reason, local SEO has become more critical for local stores that are searched by its customers.

In addition, one of the most common mistakes in SEO is to be inconsistent with the NAME, Address and Phone Number or NAP across platforms. Their address has to be unique and consistent so that Google would not get confused and could therefore could help when it comes to local citations as well as pass on local SEO ranking factors more efficiently.

2. Targeting High Competitive Keywords Early

When some people are just starting, they make the mistake of aiming for high competitive keywords for new websites. Way back then, when off-page SEO was very powerful, they could figure out their way around Google Algorithms and get rankings for the most competitive keywords.

However, at present, when a website is just new, it is nearly unimaginable to rank for the most highly searched keyword. Most Las Vegas SEO companies will sugges to use Ahrefs and other tools to check the keywords’ difficulty score and make a well informed decision at the same time as they target the right keywords.

3. Forgetting to Optimize Offers, Deals Sales and Pages for SEO

The eCommerce industry usually involves discount offers and seasonal sales. These marketing strategies can be seen on most eCommerce sites. Most often than not, though, marketers forget to optimize these web pages for SEO, which is easy to do.

Since sale pages have higher conversions, they draw audiences with their additional benefits. More often than not, they directly boost traffic on their website. The combination of top-sellig category keywords and focus keywords such as “Sale” or “Discount” increase the probability of conversion manifolds. Therefore, the business owner should remind the Las Vegas website designers to not forget this, and SEO optimize their sale or discount pages.

4. Homepage and Product Page Titles Have Multiple H1 Tags

Google already mentioned in the past that a website can have multiple H1 tags however, the Bing Webmaster tool considers this as an SEO mistake.
The H1 tag has to be unique on all pages. This is since multiple H1 tags look like a powerful way to target their main keywords. Now, if there is a duplication of H1/H2 on a particular page this on-page SEO error should be fixed.

5. Not Optimizing Meta Tags of Product Pages

Since product pages are designed to make a sale, optimizing these pages for SEO can result in increased conversions on their site. Nevertheless, optimizing all product pages can be a challenging for eCommerce sites. There is no way to go around it, though, since this is known to very important.

So, if people have a small business that sells 10 to 15 products, they should prioritize this. When it comes to medium to large scale stores, business owners should try their best to optimize the pages with the top-selling products to rank better on Google, as well as draw their target audience to their site.

5 Standards That a Great Web Design Company Will Match

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1. They Keep Businesses Updated with the Latest Design Trends

No business would like to have a new website with a design that has been popular a decade ago. Web design needs to be constantly updated with the latest trends in technology and design. Businesses with a fresh, constantly updated and modern website are more likely to be trusted by customers. Technologically advanced design companies incorporate the latest trends into their websites.

Web designers should be familiar with responsive design, flat design and parallax scrolling, among numerous other styles and elements. This does not necessarily mean, though, that they should go for all the latest fads. They should use the best of modern and traditional yet proven elements. A website should not only look attractive and fresh, it has to convert as well.

2. They Plan Ahead, Thinking About the Big Picture

About twenty years ago, not too many people used the internet. During these times, a website was created using leftover yellow pages and the budget meant for radio commercials. In this digital world of today, people are more interconnected.

Website companies should show that they fully understand about digital space and have the ability to create a website for businesses thinking about the big picture. In addition, they should be familiar with the differences between on-site and off-site SEO; the difference between traffic and rankings; the way citations can help/hurt them; and the relevance of link building.

3. They Document their Success Process

Leading web design companies record the approach that helps in achieving their success. This evolves together with the industry and can be tweaked a little bit for some particular projects or special circumstances with a systematic plan to become successful. This only shows that the best website designers have the experience required to make a business just as successful as they are.

4. They Establish Goals, Measure Progress, & Are Always Improving

Web design companies that are the best in the industry do not stop at the creation and launching of a website. This is only the point when they let things take off. A web design company that stops at the launch of a website is not worth investing in.

The top web design and marketing companies establish goals, measure progress and continue to improve their work. Today, when a website remains stagnant, the business will lose to competition.

5. They Have Experience in Local and National Level

Businesses, whether known as a local or national brand, should hire a web design company that is knowledgeable with the strategies used in both. Designers who only have experience in working with small/local businesses will not be a good choice for businesses that would like their website to let them become larger and even more successful.

There is a big difference between web design strategies used on a national/global level and a local level. When a web design company is familiar with a wide range of audiences and strategies, they could help businesses achieve their goals. It is best to choose a designer who can think big and small as well as combine both strategies to help them develop even more.

 

What Can Graphic Design Do for Increasing a Website’s Conversions?

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It is crucial for businesses, especially for startups, to use striking graphic design elements in their digital marketing strategy. This is since those who are just new in business are most likely to not have enough credentials for people to buy from their shop.

Graphic design is not only about the difference between interesting and boring. It is the distinction between prospects choosing a startup rather than its competitor. It subconsciously changes the game and influences the decisions of potential customers in a subtle way.

People often have their first impression of a brand just by merely looking at an image. When business owners create a solid visual dimension for their online shop, they will be able to manage and influence the perceptions of viewers.

Businesses should have the right brand identity because this goes beyond the qualifications/awards acquired plus gives potential customers a reason to trust their startup. A graphic design company‘s job is to communicate a company’s message by means of illustration. A skilled designer can create relevant content that encourages emotional response and boosts consumer intent.

If companies need material for their landing page, social media or email marketing campaign, a designer can create for them a strong, consistent message that radiates via their branding. They have to clearly present a call-to-action(CTA) in each startup marketing material to increase conversion rates on marketing channels including their site and social media platforms.

A CTA is a work/phrase that motivates viewers to take action. It is best for graphic designers to work hand in hand with their clients to come up with some keywords that encourage users to take action. More often than not, this will lead readers to go further down the sales funnel, bringing them a step closer to being a buying customer.

Graphic designers will consider the most important stages of a sales funnel in creating effective CTAs. Supposing potential customers land on a website, they need to take the necessary steps before becoming a paying client. In this case, a call-to-action will prove to be effective in conversions and sales.

An example of a CTA is to request the sales team to contact them. Therefore, the graphic designer will create a landing page that is meant to get a lot of visitors to request the sales the team to contact them.

When it comes to graphic design for startup businesses, there are a lot of things to consider including color schemes and typography, to name a few. However, there are also many things that can go wrong. The unique viewpoint and perception of the designer will make marketing materials come back to life with the company’s objectives, goals and aspirations at the forefront of their job.

Superior graphic design can transform a startup business, taking a company’s products and/or services to a whole new level while developing on their core.

Why hire a Las Vegas SEO company, you ask?

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If you want your online business to achieve success in today’s competitive world, it would be best to outsource SEO tasks. Search Engine Optimization (SEO) is an effective way to make a website, blog or video rank high in search engine results. You should aim to let your website attain an above average presence on the web. The key to having a successful business is to gain top rankings faster than the competition. This can be achieved with the help of an Las Vegas SEO professional company. these experts can assist your business in getting better visibility on the web.

What is  the SEO Service Structure?

Not everyone has SEO skills. Therefore, in most cases, it would be more advantagious to outsource the services of a professional company and achieve excellent results that can have an effect on your profits. SEO covers the following aspects: copywriting with the help of SEO techniques; extensive keyword research; eCommerce; email promotions; article submissions; PPC campaigns; Press releases; social media optimization; link building; blogging and content writing; local maps SEO; algorithm and metrics analysis. An important aspect is to make sure they get along well with your Las Vegas website designers – SEO and web design go hand in hand.

Effective SEO Component Execution

  • Coordination: SEO providers always keep the client’s needs in mind as they coordinate all aspects in an effective and cost-efficient manner.
  • Customization:Such services can be customized to a great extent and a majority of Las Vegas SEO firms have in-house experts that have the expertise and experience to manage these projects in a well organized and goal oriented way.
  • Evolving: SEO practices continue to evolve and have become more challenging due to the never-ending innovations in algorithms of Google, Bing and other big name search engines.

Strategic SEO Methods for traffic increase

SEO companies can help businesses in preparing for the sudden changes caused by the innovations of search engines. When the rankings of a website decline, this will most likely result to a decrease in traffic. SEO professionals work hard to avoid these kinds of situations. Websites that have less traffic often experience a further decrease in potential profits. SEO services are a mixture of tried and tested innovative solutions that are designed to protect your website from Google surprises.

Finding Highly Specialized SEO Solutions

  • By means of supplying optimization conversion services, Las Vegas SEO service providers make sure that people who visit the site execute a call to action. They may buy your products/services, sign up for newsletters or just fill out a form. Usually, visitors that leave the site without purchasing anything goes through an analysis.

  • One of the most imporant goals that majority of SEO services aim to target is to lower the bounce rate of the website. To improve the conversion rate, they see to it to provide relevant content to users, social sharing options and shopping cart security symbols.

  • Another effective solution is viral marketing, which is focused at creating enticing, viral content, which is strategically positioned in different social media platforms. This way, your brand becomes more popular faster as you present your product/services to your targetted market.

Hiring reliable and experienced Las Vegas SEO companies to perform these tasks sees to it that experts are managing search engine optimization and allowing more savings in the resources of your organization. This way, you are able to focus on other important online marketing aspects like branding and conversion.

Web designers come in many flavors – How do you find one suited for your need?

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Your Website Represents Who You Are

You would certainly not construct your new home on your own or let it be decorated by someone who knows nothing about interior design. Most people would not. We would hire a specialist to come up with the best results. An expert web designer knows how to let your website capture the interest of target visitors. First impression lasts so you would like your website to embody you in a more professional manner. This way, you would be able to draw more customers, especially those that have been missed.

Professionalism

Before hiring a web designer, make sure that in addition to knowing how to create a beautiful image, he/she should be able to provide an image that can be helpful to your business and industry. Moreover, he/she should know that creativity and marketing are very important. For a website to be effective, it should look unique but easy to view, simple to navigate, be able to load efficiently and work with all major Internet browsers.

Skills

Hiring a professional web design company to build your website rather than doing it on your own will allow you to save time, energy, money and also a lot of disappointment. You need a variety of skills to build effective websites and web development is more than merely learning the basics such as HTML. A web designer who has years of experience should be skilled in design as well as familiar with other aspects including marketing, SEO, communication, photo optimization, JavaScript, HTML, PHP, Flash and CSS, to name a few.

Customization

Since there are millions of websites on the internet, how will you make your site stand above the rest? While it can be a good option to purchase a regular template since it is cost-efficient and easy to use, there is a tendency for your website to look like many other websites. Aside from this, the various custom features that your website needs such as contact forms, galleries, forums and special scripts do not include pre-made templates. If ever you made use of a pre-made template to create your website and plan to expand it later on, you will have to rebuild the whole site to incorporate the custom features you want.

Clear Message

A web design expert knows how to effectively communicate your message. These professionals have the capability to market and relay your message with the help of fonts, colors, shapes and layouts, among others, as well as deliver a clear message that represents your business in the best way.

A Wise Investment

A professional looking site could propel your business way ahead of competition, which cannot be achieved by using a pre-made template. Lots of individuals across the globe may visit your website each day. For this reason, you have to see to it that it shows what you like them to see. A website created with the use of a pre-made template may be cost-effective and simple to make but hiring the services of experienced web designers can benefit your business more in the long-term.