MJM Design’s web design blog. Featuring articles and information about web design and web development.

Efficient tips for better eCommerce sites


Mega menus, the next trend in web design, are huge menus consisting of a list of categories and subcategories that covers most of the page. These are usually seen on large sites, like eBay – which is known to sell almost anything. This kind of solution makes navigation simple, though the catalog structure is complex. Mega-menus do not occupy too much space, so it is an important consideration for a site with several categories.

Final cost

Another important tip is to display the final cost on the shopping cart page or product page. For a customer, nothing can be more outrageous than to find out about the extra delivery charges only on the last phase. This will instantly put him/her off. It may be best to set a single delivery rate for a particular area or offer free delivery. Just make sure to do the necessary computations to set up the right format. If this is not feasible, add the delivery cost computation on the product page to automatically calculate the price based on customer location.


In a particular situation where the eCommerce market – which becomes more competitive each day – grows steadily, SEO is a major key to success. Design may also have something to do with SEO. For instance, search engines prefer correct HTML coding that makes good use of heading tags H (in position where they have to be used).

Stand Apart from your Competition

The design of your eCommerce site should at least be original and unique in a number of elements. It is difficult to come up with something entirely different. However, if your site does not look distinct in any of its features, it will easily get lost among the competition. The unique aspect of your online store is the first thing that a customer recalls.

Social media

Certainly, an online garden tool store will not likely draw a multitude of fans in social media. Nonetheless, you should not ignore this option – at least for SEO purposes. It is not easy to place social media icons on the site. This would not get too much attention (as sliding buttons would do on several blogs). However, they should be visible to customers. When a user just grabs a creative description or nice picture to his news feed, even if he has not liked your site, you will benefit from it by letting more people discover about your store.

Quick Product Overview

This convenient feature gives the customer a chance to quickly go over the catalog and focus on the products he likes. With a quick overview, customers can look at the product while staying on the category page. It is also considered as quick overview when the user sees the same product page, yet in a light box and darker background, but not in the other tab. However, it is best to complete the box with something between the product card and the site’s full product page.

Let us listen to your requirements and give you custom eCommerce websites that suit your needs. We can also help you develop custom WordPress plugins.

Reasons Why WooCoomerce Suits Ecommerce Startups Best

Lots of Flexibility

One of the best advantages for ecommerce beginners to use WooCommerce is the fact that this platform allows them to be more flexible when it comes to their products – even if they are not technical people.

It can classify products, give them sale prices and own features, among others. In addition, WooCommerce stores are able to sell physical, allow downloads, as well as affiliate or external products.

Beyond Ecommerce

When users build their own online store, WooCommerce does not force them to go outside their comfort zone, yet it simultaneously opens more doors beyond ecommerce.

For instance, those who use WooCommerce can build a store that is fully functioning together with an incorporated blog within a professional website. The scope of a business’ online presence is managed in one place, and its dimensions seamlessly come together, which can be attributed to the WordPress based WooCommerce platform.

Familiar User Friendliness

Talking about WordPress, this extremely popular CMS supports more than 51% of the million leading websites that presently exist, and so we can say that a lot of ecommerce startups have been fortunate to use WordPress for similar or different online projects.

Since WooCoomerce is a WordPress plugin, those who have used the platform will have an advantage of using the user-friendly WordPress interface. In building an online store, being familiar with the interface could avoid confusion, and therefore save time while boosting creativity.

Professional but Simple

While WooCoomer is an ecommerce platform that is free and user-friendly, this does not mean that it is not a professional online store solution. In fact, it is just that.

The platform is incorporated with tools for detailed order tracking, as well as customer engagement. These tools let the merchants see past and open orders, apply discounts and update delivery statuses, to name a few. As a matter of fact, as part of WooCommerce website design, you get everything that a professional ecommerce setup needs right out of the box –  such as inventory management, tax settings, shipping options and coupon codes.

Analytics without the Complications

Their Analytics tool is the core tool that website owners use. Majority of ecommerce startups do not know how an analytics system is applied to a website, and that statistics require focused analysis. Luckily, WooCommerce has got these merchants covered.

The integrated analytics system enables a vast range of statistics to be very clear. Individual customer statistics, average order totals, total sales and sales by date and other figures are neatly presented by means of graphs without the need for users to leave their admin panel. It is that simple.

Room to Grow

WooCommerce is simply an ecommerce platform, which also lets you grow and expand when it comes to managing your store, customers and products. As an example, it is easy to modify templates whether users want to directly do so by means of the theme files or use several hooks and filters. Additionally, WooCommerse has a variety of APIs that can immediately be used to build extensions, alongside a comprehensive documention library to familiarize users on how WooCommerce thoroughly works.

Why Social Media Marketing Should Be First on Your To-Do List

Nowadays, businesses should not merely rely on their website. Their online presence should extend to Facebook and Twitter. It is about time to take advantage of these social media marketing sites. If your business does not have an account on any of these sites, it is time to join them and boost your sales. Otherwise, you face the risk of falling behind competition.

If you are not yet convinced, take a look at the reasons why social media marketing should be on top of your to-do list:

You are able to closely view your target market

One of the reasons why marketing with Facebook and Twitter are so cool is the interaction with your customers. You get to read their tweets as well as their status updates. This way, you get to know more about their everyday lives and as a result, tailor your marketing strategy to fit their needs.

It’s easier to respond to problems

You would certainly want to know if there are any problems with your products/services. The feedback you receive via social media marketing will let you know if there are any issues. Thereafter, you can solve them immediately. Studies reveal that customers appreciate companies that immediately respond to their complaints. Also, they rant when companies do not take the time to solve the issues.

You are aware that your competitors are active on Facebook and Twitter

Being an early bird always has its advantages and so, the sooner you sign up with Facebook and Twitter, the faster to get numerous followers and fans. You wouldn’t want competition to overtake you since it is not only harder, but costlier to catch up with them than to get into the game early. The truth is, your competition may already have started to market their products/services on Facebook, Twiter and LinkedIn.

This will allow you to boost your sells. If you stay close to your customer base, it is more likely for them to buy from you when the products you sell meet their needs. Aside from keeping the name of your company in front of prospective buyers, social media marketing also gives you an opportunity to offer incentives to purchase from you.  When you try to tweet or post coupon codes to your Facebook and Twitter followers, which are referred to as “Tweeps”, you will be surprised to know the number of people that purchase using the code.

You will discover customers that you did not know existed

When you follow certain keywords in Twitter, you will bump into people who are searching for the products you are selling then lead them to your website. It is great to use Twitter for marketing and let people who are looking for your products know how to buy them from your site.

Customers you probably did not know existed will purchase from your online store

When marketing with Facebook, it would help to join multiple groups that are associated with your industry, products and customer base. If you post links in these groups, customers will be encouraged to visit your site. So, it is best to post a link immediately. After two weeks, this may turn into a sale.

How to Use Social Media Creatively for Your Small Business

When you consider that there is about 1.3 million small and medium sized businesses located in North America alone and they generate an astounding $5.5 trillion each year, it is no wonder that a large number of them use social media as part of their overall marketing campaign.

It’s safe to say that the internet has revolutionized the way many businesses are formed and how marketing has changed. What was once the domain of newspapers, radio and television has now grown to the superhighway of information that the internet provides. Within that scope, social media has taken on a powerful new way to help businesses and entrepreneurs reach new customers and keep ties with those who have purchased before. In fact, over 80% of businesses today use social media in some form while most of the rest plan to do so in the near future.

The Changes to Social Media

Unlike traditional means of advertising, the internet and social media in particular are subject to changes on a rapid basis. Techniques that once worked like gangbusters before fade quickly and are replaced by other means. As part of your marketing budget and resources, you need to keep track of upcoming trends and incorporate those that are beneficial to your efforts.

For example, the largest social media outlet, Facebook, has put in place changes to their algorithm which has reduced the amount of followers that may see your posts. That trend is expected to continue which means that business which rely solely on Facebook will be facing diminishing returns.

You need to be more creative, open and flexible with your social media marketing strategy. This means opening up your marketing efforts and applying resources that can better take advantage of new trends as they happen.

How to Creatively use Social Media

There are a number of ways that you can creatively use your resources when marketing on social media pages. The trick is to be open to new ideas and understand how to correctly evaluate their promise.

Diversify your Social Media Investment: It’s easy to understand why so many businesses rely on one or two social media outlets to get out their message. Even the best in advertisers are creatures of habit and relying on the “tried and true” simply takes less work and imagination than exploring new options.

However, the recent changes to Facebook and rising prominence of new social media sites is prompting a change for many businesses. You need to select several social media outlets to market your business effectively. Fortunately, there are software programs that allow you to post the same messages on different outlets at the same time, but you will also need to take advantage of what each has to offer.

So think about the new social media sites that are rising up and the different group of customers that they can bring to your business.

Google+ is Here to Stay: After a lukewarm opening, Google+ has become one of the biggest players in the social media scene. There is a very important reason for that as Google has incorporated many of their other services into their social media business.

However, the most important reason is that the Google search engine which dominates the internet takes into account Google+ into its organic ratings. This means that you can get more from posting on your Google+ account which should automatically be one of the social media networks you use regularly.

In addition, Google+ allows access into Google Authorship which is playing a stronger role in search engine optimization. This is because it allows the search engine to identify the content and give it the proper attribution based on the author. The more you publish, the higher your author rank will be which in turn helps your SEO efforts.

Think Visual: You have probably read about how video and images are playing a much larger role in social media, especially in terms of advancing the ability of companies to reach new customers. However, the true potential of video has simply not been fully reached as of yet.

Incorporating more video content to your social media marketing, even in more subtle ways may greatly expand your base of followers especially if the use of the video is clever, funny and to the point. Instagram and Vine have greatly expanded the potential use of video and every day businesses are using it more as well.

When planning out your posts, think about how video can enhance the message that you are trying to deliver. The more you can effectively incorporate video, the better the chance that your followers will pass it on to their friends.

Build up your Brand: One of the most overlooked aspects of social media is how it can effectively build up your business brand. Your brand helps sell your products or services just as much, if not more than your other marketing efforts. This is because the public sees internet businesses as a “dime a dozen” or in other words, they have no reason to buy from you over your hundreds of competitors unless you provide one.

Building up your brand means enhancing what you do so that people feel more respect and are comfortable in purchasing from your business. So use your social media outlets to build up your brand and reputation so that it can best serve your needs as well as your customers.

Diversifying your approach and being more creative with how you employ social media is not easy and the fear of making mistakes is ever-present. However, the things we find difficult are often the best means in which to raise our talents and create new opportunities for success. In expanding your view of social media, you also open up your business to creating more profit potential.

Overall, social media is an ever-changing, ever-growing part of your marketing efforts. To understand its full potential means expanding your approach and incorporating different elements so that you can maximize the potential of your business efforts.

Website Development: Going From Designer to Manager

It’s a catch-22 for creative people in all areas of marketing communications. The better a creative productive you produce, the sooner you’ll be asked to stop creating and start managing; something your probably not in the slightest bit trained for. Managing the transition from creative person–be it designer, programmer or writer–can be a sticky and difficult situation. One day you’re one of the team and the next day you’re the boss. There are ways to bridge the gap and the trust of your co-workers.

Website Development: Going From Designer to Manager

There’s a natural progression that occurs in the career of almost every talented Web designer. It’s when your competency with coding and your creative flair coupled with your problem-solving abilities lands you in the position of manager. Sure you’ve trained in HTML and CSS. You may even have a graphics design background. And, of course, you’ve developed many excellent solutions for difficult online problems. But does any of that qualify you to lead others? Many otherwise extremely gifted and skilled Web designers wrestle with this conundrum. So how exactly does someone who’s used to “doing the work” become someone who “manages” the work?

Let Go and Lead

Let’s face it: It’s just plain instinct for creative people such as Web designers to dig in and solve the problem themselves but that’s exactly the opposite of what’s needed in your new role. You need to learn to step back and help guide others down the path so that they can come up with the right solution themselves. This is easier said than done. After all, you’ve been rolling up your sleeves and getting your hands dirty for years. So how do you go from being a “doer” to being a guide? Put plainly, you stop doing. Instead, focus on providing the people you supervise with the information and the tools they need to solve it themselves. They may fail at first. And the solution they create may not be the one you would have come up with. But that doesn’t mean that it’s wrong. You need to learn to open your mind to ways of thinking other than your own.

Get Your People Involved

I don’t think I’ve ever known anyone who bounds out of bed excited by the prospect of the weekly staff meeting. However, as much as you and others may dislike meetings, they are a necessary evil in running a business. One hand needs to know what the other is doing. Without that knowledge, chaos ensues along with a lot of wasted hours. As a new manager, you can make meetings work harder for you by getting your team more involved. Resist the urge to dominate the conversation; this makes what should be a weekly or bi-weekly update on various projects a lecture series. Consider having your teams present their progress on a given project. Encourage comments and suggestions from everyone. Other ways to involve and engage people is to ask team members to present a site they were impressed by or summarize an article they recently read, perhaps even share the processes of other companies they’ve worked at. Getting everyone involved not only stimulates new and better ideas, but also fosters a sense of teamwork.

Improve Your Listening Skills

When you’re the one doing the work you listen to input and almost instantly begin formulating ways to execute that input. As a manager, you need more information than that to make the best decisions for the client, the project and the company. Be prepared to hear points of view that vary wildly with your instincts. Don’t feel pressured to make instantaneous rulings; that will come with time as you become more comfortable in your new role. And remember the words of Abraham Lincoln: “…you can’t please all of the people all of the time.” Making business decisions that may not be popular is part of being a manager and something else you will get used to as time goes on.

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How to Choose Your Niche Online Business

One of the most common pieces of advice given to those who are trying to find their niche online business is that they should follow their passion. Well, if you don’t exactly know what your passion is when it comes to having an online business, the advice is rather meaningless.

However, there are ways to develop a successful niche online business, even if you are not exactly sure what your true passion when it comes to selling products or services. If you understand what a niche is and how it can be exploited and you develop a genuine interest in the topic, then you can be very successful.

What is a Niche?

Essentially, a niche online business is one that exploits a narrow, but dependable customer base thanks to their common interest in a particular subject. For example, if your website is dedicated to movies that is a very broad subject. However, if it is dedicated to classic 1930’s horror films starring Boris Karloff, then you have a niche.

Given just how many people are on the internet, your niche can be quite narrow in terms of subject, but there still may be more than enough people who share that interest which can make you a considerable amount of money. Here are a few good tips in finding the right niche market for you.

Avoid the “Cool”

One of the biggest mistakes people make is trying to find topics for their niche that are “cool” or trendy to take advantage of the times. That is a red herring in terms of building up a successful online business because what you really need is longevity. The subject matter of your niche should be just as good five years from now as today. Trends can come and go very quickly and you’ll be stuck with a losing niche.


Open up a blank document and type down all the different interests you have which range from casual to passionate.

  • What subjects do you like to read or talk about?
  • What are your general interests?
  • What are your hobbies?

Most of what you write down may not translate into an online business, but some will. While you do not have to be “passionate” about a particular subject, it must hold your interest and you must be willing to write and talk about it.

Escape your Comfort Zone

One of the best ways to find your passion or at least a subject that is of real interest to you is one that you find a bit embarrassing to take about. While the subject matter needs to have universal appeal, it also should make you a bit nervous to share. That is your emotions telling you that this subject matter is somewhat personal and a prime candidate for a niche business assuming it applies.

Once you have found something of real interest to you, then you should move as quickly as possible. Take just enough time to properly set up your website and go because this is the first day of enjoying a niche online business that may provide you with the financial independence that you really want.

5 Internet Marketing Tips Using Little or No Money

Starting your own online business can provide you the path to financial freedom. However, most people start with a limited budget and do not fully understand all the marketing techniques that are available. Fortunately, the internet does not operate like traditional sources, such as newspaper, TV or radio advertising where lots of money is needed to make an impact.

On the internet, there are several ways you can effectively market your business without having to spend much in the way of money. In fact, some of the most effective techniques require very little, if any money to start. Still, you will need to budget your funds and spend them appropriately if you want your online business to succeed.

What follows are 5 effective internet marketing tips that use very little to no money which can find you the customers needed to grow your business.


Search Engine Optimization (SEO) costs relatively little compared to its potential return on the investment. SEO can be done by anyone if they spend a little time learning the skills and basics. Essentially, SEO is the process of creating targeted content that emphasizes on search queries that a potential customer might type into a search engines. These search queries are commonly called “keywords”. Incorporation of targeted keywords can help lead to search results pages in which the targeted content is prominently displayed. Typically, the more relevant, reliable and authoritative the content, the higher in the search engine rankings the content will appear.


Effective branding begins with a good logo, motto and reaching out to the community at large. You’ll want to build your marketing efforts around your business that improves who you are while selling products. What branding really does is set your business apart from the rest. This form of identification helps potential customers identify who you are more readily.

Blog and Guest Blog

Blogs are still highly popular and cost next to nothing in terms of their use. Still, not enough people utilize the full effect of their own blogs. Plus, you can also gain a great deal of marketing traction by writing for other blogs as well. Being a guest blogger opens up your business to new potential customers. Just be sure to write good, engaging content that gets readers to respond in a positive way.

Social Media

This is where most online businesses fall down in their marketing efforts. Being active and most importantly, interactive on social media builds up your business without having to spend a dime. You can do a great deal of promotion, but the real way that social media works is by staying in contact with customers and potential customers. Furthermore, strategies such as viral video marketing are tailor-made for social media and can greatly expand your business.

Viral Videos

Have you ever seen a silly video on YouTube that got a ridiculous number of views? There is no question that videos have exploded in terms of marketing in the past five years and many of the most successful were shot under natural light with a smartphone or tablet camera. You can employ viral video marketing as well by creating short, funny videos that promote your business. All it takes is one that your customers share on social media for your business to explode.

All of these tips cost very little money, but can provide you with a powerful marketing platform for your business when done right.

Understanding Search Engine Optimization

For those who are thinking of starting their own online business, perhaps creating a blog or selling items as affiliate marketing, then generating traffic to your website is paramount for success. Perhaps the most effective method of drawing in potential customers is called search engine optimization or SEO.

SEO is the primary tool for many online business owners and entrepreneurs to draw in the type of traffic that is best suited for selling their products or services. But what exactly is SEO and how does it work?

What is SEO?

Essentially, SEO is what is known as “passive” marketing. Placing ads or sending out press releases is a form of “active” marketing where you are reaching out to find potential customers for your business. Passive marketing is where you are trying to create conditions on your website that pulls in potential business.

The passive marketing aspect of SEO is built around using popular search engine sites such as Google where most people find businesses selling the types of products and services that they want.

How does SEO Work?

Basically, the content that is carried on your website needs to have keywords or key phrases that people who search on Google use to find what they need. For example, if a person is looking to buy “widgets”, they might type in a query to Google which states, “low cost widgets for sale”. If you have content on your website that duplicates that query, then a link will appear on the search results page.

The link will be ranked on the search results page in terms of how close the keyword resembles the query, the overall quality and freshness of the content and any other factors that match what you have to what potential customers are searching. The higher your link in ranked, the more likely the person doing the search will select your website to see if you have what they are looking for.

Why is SEO So Effective?

There are a number of reasons why SEO is so effective at bringing in potentially new customers.

  • Search Engines are the #1 Method of Finding Products & Services on the Web
  • Good Content that is Updated Periodically will Stay Near the Top of Search Results Pages
  • Those who Visit your Website are the Most Likely to make a Purchase

In essence, you are generating traffic with the keywords in your content to pull in those who are likely customers. However, it must be noted that simply putting keywords into content is not enough.

Why Having Good SEO is not Enough

SEO is the means by which potential customers find your website. However, it does not mean that they will purchase from you as that will depend on what they see. Your website must not only offer products, but offer interesting, informative content that provides value to the potential customer as well.

This is because people that find online businesses through search results pages are going to judge the quality of that business from the look of their website. A poorly designed website with little interesting or informative content will not sell many products or services. However, a well designed website with good, high quality content will do much better.

In the long run, having good, high quality content with the appropriate keywords is the secret to effective SEO.

Top 10 Websites Mentioned in Box Office Movies

There are plenty of box office hits that feature fake websites designed specifically for the movie. These websites typically consist of a web address and sometimes even a redirection to a real website such as in our first example. Website URLs mentioned in box office movies can become quite popular with the fans and draw in large amounts of traffic upon release of the movie. If you’re a movie buff, you will surely enjoy this list of fake websites used in movies.

Flesh of the StarsWebsite: Flesh of the Stars / Mr. Skin
Movie: Knocked Up
Release Date: May 26, 2007
Flesh of the Stars is a website that the characters of the movie Knocked Up are actively working on in the movie. The concept of Flesh of the Stars was to allow visitors to find specific points in the movie where the visitor’s favorite actress can be seen in the nude. In reality, Flesh of the Stars redirects to Mr. Skin which is a real life version of this concept.

Monsters UniversityWebsite: MonstersUniversity.com
Movie: Monsters, Inc.
Release Date: October 28, 2001
MonstersUniversity.com was created to promote the actual movie, Monsters University. The website went live years before Monsters University the movie was released. The website features an authentic university design and fake images of monster students, course info and other various information from the original movie, Monsters, Inc.

Cyber NannyWebsite: CyberNanny.com
Movie: 40 Days and 40 Nights
Release Date: March 1, 2002
CyberNanny.com is the website of the company that the main character in 40 Days and 40 Nights. In the movie, the Cyber Nanny company provides an online service for parents to help block adult websites from being accessed by their children. Cyber Nanny employs its staff to crawl the Internet in search of adult websites which are then added to a moderated list used in parental control features used by parents with curious children.

Dunkin My Tits HinesWebsite: Dunkin-My-Tits-Hynes.com
Movie: Friends with Benefits
Release Date: July 22, 2011
In the movie, Friends with Benefits, the two main characters are having a conversation about how popular a website could quickly become with just an image (or video) of Mila Kunis’ character, Jamie, mixing cake batter with her boobs. Justin Timberlake’s character, Dylan, quickly quips, “That’s been done. Dunkin-My-Tits-Hynes.com.” and so the website was born.

CarrieBradshaw.comWebsite: CarrieBradshaw.com
Movie: Sex and the City: The Movie
Release Date: May 30, 2008
CarrieBradshaw.com is mentioned in the movie Sex and the City: The Movie. It is the home of main character and author, Carrie Bradshaw. Unfortuantely, not much information was given beyond this point and it is assumed that it would contain a bio of Carrie and access to purchase her books online.

Vag-TasticVoyage.com SuperbadWebsite: Vag-TasticVoyage.com
Movie: Superbad
Release Date: August 17, 2007
In the movie Superbad, the website Vag-TasticVoyage.com is mentioned by Jonah Hill’s character, Seth. Seth is with Michael Cera’s character, Evan, and Christopher Mintz-Plasse’s character, Fogell. Seth tells the guys, “Hey, man, I was doing some research for next year and I think I figured out which website I wanna subscribe to. The Vag-Tastic Voyage.” The website is a true testament to real life porn websites as the name fits the industry perfectly.

Buy N LargeWebsite: BuyNLarge.com
Movie: Wall-E
Release Date: June 27, 2008
Good ol’ Buy N Large is the evil corporation in the movie Wall-E responsible for polluting planet Earth for as far as the eye can see. Wall-E is a lonely robot with the sole task of cleaning up junk left over primarily from the Buy N Large corporation. Buy N Large is well known in the movie for selling needless junk to over indulging humans who have left the planet long ago in turn for a lazy and cookie cutter existence on a space ship far from Earth in outer space.

KillWithMe.comWebsite: KillWithMe.com
Movie: Untraceable
Release Date: January 25, 2008
In the movie Untraceable, the website KillWithMe.com is used as a sort of scape goat to kill a human that is currently being filmed and live streamed to millions of website visitors as the target of the website. The concept is that the public is told not to go to the website, and true to the human nature, one must do what they are told not to. The more visitors that click through to the website out of curiosity, the closer the soon to be victim is to being killed. In real life, the website KillWithMe.com is identical to how it is featured in the movie. Creepy.

Lougle.comWebsite: Lougle.com
Movie: Hot Tub Time Machine
Release Date: March 26, 2010
Lougle.com is the result of Rob Corddry’s character, Lou’s imagination to travel back in time and create a website like Google, but before it existed. Lougle is Lou’s search engine website named after himself in a play on Google’s brand name. Lou’s other claim to fame in the movie is being a member of the band Motley Lou.

Bonus: Video from the movie!

Website: MoviePoopShoot.com
Movie: Jay and Silent Bob Strike Back
Release Date: August 24, 2001
MoviePoopShoot.com is mentioned in the movie Jay and Silent Bob Strike Back. It is mentioned by Ben Affleck’s character, Holden McNeil while he explains to his two friends what the Internet is and what it is used for. Of course, in this case he describes the website as “a site populated by militant movie buffs, sad, pathetic, little bastards living in their parent’s basements, downloading scripts and what they think is inside information about movies and actors they claim to despise, but can’t stop discussing.”